Jason Rawles
Business Mentor, Author & Mountain Guide for the Mind
"Navigating the internal landscape is as critical as mastering the external terrain."
With a professional career spanning over 20 years, Jason Rawles is a leadership mentor, published author, coach, and guide who bridges the gap between high-performance psychology and real-world resilience. Based in North Wales, Jason’s mission is to help individuals and teams develop the psychological tools required to lead with integrity through both professional peaks and personal valleys.
A Foundation in Psychology & Experience
Jason’s approach is underpinned by a deep commitment to psychological learning and cognitive resilience. By integrating established principles of human behaviour with his two decades of experience in high-pressure corporate and outdoor environments, he offers a grounded, evidence-based perspective on shared adversity. This blend of academic insight and "boots-on-the-ground" experience allows him to act as a Mountain Guide for the Mind, helping others identify the internal obstacles that hinder growth.
Author & Thought Leader
As the author of "100 Reasons to say YES to Adventures," and other books/journals, Jason has long been a voice for the transformative power of the outdoors. His writing focuses on the intersection of adventure and personal growth, encouraging readers to find their own "sanctuary" in the natural world.
View my collection of books & journals
From Corporate Heights to Radical Transparency
After a successful career in corporate IT sales, Jason transitioned in 2013 to find sanctuary in the landscapes of Eryri (Snowdonia). His journey - which includes the challenging closure of his venture, Aspire Adventures - has been defined by radical transparency. Rather than avoiding the lessons of the "descent," Jason uses his own experiences as a case study in leadership and business related mental health, proving that accountability is the only true path to a sustainable rebuild.
Connect with Jason
Today, Jason focuses on adventure-led mentoring and resilience coaching. He works with those who are ready to face their own "mountains," providing them with the psychological framework to remain adaptable, grounded, and honest.
